File:Bell telephone magazine (1922) (14569933547).jpg

Identifier: belltelephonemag08amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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using the key town plan a cer-tain number of personal visits would be made, inter-spersed between the telephone calls. Other businesses,particularly those which are re-selling for the jobberor wholesaler, such as is done by some match companies,might use long distance calls exclusively, making nopersonal visits at all. This is also true of a large pub-lishing company, the magazine of which has a high sub-scription rate. The continuations of subscriptions tothis magazine are usually secured by means of a tollcall from a primary calling point. Visits in personwould be out of the question, whereas in a day or twoa large number of long distance calls can be talked on,and this unusual method of approach produces a verysatisfactory number of continuations. All of the Bell operating companies have preparedkey town sales maps of the states in their territories,available for the use of sales executives. In addition,there is available a Key Town Telephone Sales Map (53) Bell Telephone Quarterly
Text Appearing After Image:
(54) Keij Toivn Plan of Sdling hy Telephone of the United States showing all primary calling areaboundaries, and all primary and secondary callingpoints, as well as a large proportion of the cities havingone thousand or more population. The key town desig-nations and area lines have been shown in red to makethe map easier to use in plotting sales territories.These maps are one of the aids furnished to facilitatethe use of the key town plan, and, therefore, to furtherthe use of toll service, making its use easier and moreconvenient for customers. The illustration of a section of the Michigan keytown map on the preceding page shows how primaryand secondary calling areas are arranged. The figuresshown in the zones are the station-to-station day ratesto points in the circle from the respective primary call-ing points or key towns. The boxed figure at eachsecondary calling point shows the average cost of call-ing every business telephone subscriber in the area. Other conveniences also cont

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