File:Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh.pdf

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Original file ‎(1,062 × 1,416 pixels, file size: 521 KB, MIME type: application/pdf, 22 pages)

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Impact of Social Media Marketing on Buying Behaviors of Superstore Customers in Bangladesh

Summary[edit]

Description
English: This study aims at identifying the impact factors of social media

marketing on the buying behaviors’ of superstore customers in Bangladesh. Altogether, 291 buyers were surveyed from five superstores of Bangladesh such as, Agora, Meena Bazar, Shwapno, Almas Super Shop, and Nandan. A structured questionnaire with five points Likert scale was used to survey the customers. Descriptive statistics were used to present the profiles of the respondent customers while inferential statistics like Factor Analysis was used to identify the impact factors and Multiple Regression Analysis was used to identify the relationships between the impact factors and the overall impact on purchase decision of the customers. Study identified four significant impact factors such as, quick searching and verification of authenticity of product information, easy to order and saving time, customers addiction to media buying, and awareness of innovative and new products that induce the superstore

customers to make their purchase decisions.
Date
Source Own work
Author Professor Dr. Nazrul Islam

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current19:41, 3 May 2023Thumbnail for version as of 19:41, 3 May 20231,062 × 1,416, 22 pages (521 KB)Professor Dr. Nazrul Islam (talk | contribs)Uploaded own work with UploadWizard

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