File:Florists' review (microform) (1912) (16513592059).jpg

Title: Florists' review (microform)
Identifier: 5205536_40_3 (find matches)
Year: 1912 (1910s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
Click here to view book online to see this illustration in context in a browseable online version of this book.

Text Appearing Before Image:
OCTOBBB 25, 1917. The Florists^ Review 16 siasm, and she told me that I was tak- ing as much interest in her wedding as she was herself. Everything about this wedding decoration was unique and was much talked about by just the people we wanted to reach. Space will not permit a description in detail, but I will mention one feature. That was aboitt thirty years ago, and the first shower bouquet I ever saw was made by my sister and myself for this wedding, and we copied it from a picture in one of the trade journals. Tate. THE FIRST CKAXJTFEUSE? In The Eeview for October 18 there was a description of an innovation in the line of florists' delivery service, and a half-tone of Miss Beatrice Keeler, recently engaged by A. T. Pollard, of Canton, O,, to take the place of a truck driver gone to war. Now comes news of another Ohio girl who has under- taken the unaccustomed duties of driv- ing a florist's delivery truck, as chauf- feur for the Toiig & Weeks Floral Co., of Ashtabula, O. As the lady's term of employment had been of six weeks' duration when The Review appeared, the Ashtabula concern thinks it is in position to claim priority. These correspondents also report sat- isfactory results and recommend the employment of women in delivery serv- ice, wherever expedient. Doubtless in this suggestion will be found satis- factory solution of the perplexities of many florists who have had difficulty in filling the post of chauffeur as a result of enlistment of their young men. The accompanying illustration shows the Tong & Weeks delivery truck and its efficient young driver. Her trim, becoming costume is admirably adapted to the activities of the strenuous posi- tion she has assumed, and the easy poise of her youthful figure and her alert and businesslike air contain suggestions of the qualities that have made her six weeks' service a precedent worthy to be followed by others of her sex who de- sire to "do their bit." Girls of her type and of that of Miss Keeler are the ones to whom Uncle Sam is looking to fill the posts made vacant by the draft, and confidence may safely be reposed in them. It may not be desirable for florists to employ women as drivers in cities where traffic is heavy, but The Review en- dorses the recommendation of the em- ployers of these patriotic young women, that other florists go and do likewise. The Review will be interested to learn of other instances of the employment of women in this work, and in those departments of floristry in which they may find congenial and suitable occupa- tion, but space forbids the publication of pictures hereafter in this connection. PITTSBURGH'S NEW STORE. Pittsburgh's newest flower store, and one of its most beautiful and elaborate retail establishments, was opened re- cently at 6022 Penn avenue by M. Kro- nis. It is to be known as the Alpha Flower Store. The store is 21x101 feet and opens into two of the busiest businesi streets in the East End district of the city. As will be seen by the accompanying illus- tration, the fixtures and decorations are exceptionally attractive, the feature of which, of course, is the electric foun- tain. The color scheme is light blue.
Text Appearing After Image:
Interior View of the Alpha, Pittsburgh's New FlowerlStorc. which sets off the large white icebox, a Bernard Gloekler Co. installation, and the marble-topped counters. Around the walls are glass shelves for displaying vases and baskets. The display win- dow, which extends across nearly the whole front of the store, is open. By way of advertising the new store, Mr. Kronis has been having pictures of the interior and front thrown on the screens at a number of moving picture theaters. Besides the Alpha, Mr. Kro- nis conducts the flower stand at the Pennsylvania railroad station. Clarke. THE CLEVEI*AND PROGRAM. A Busy Three Days. There will be two important meet- ings of national organizations in Cleve- land November 8 and 9. The annual meeting of the Chrysan- themum Society of America will be held at 8 p. m. Thursday, November 8, in the club room of Grays Armory, the same building in which the flower show is to be held. The fall meeting of the American Rose Society will be held November 9, late in the afternoon. The hour will be set by the secretary of the society and announced next week. Entertainment. The entertainment committee, in charge of Charles Graham, E. A. Bause and Frank Ritzenthaler, chairman, re- quests that all out-of-town florists reg- ister at Grays Armory on their arrival in Cleveland. There will be no set program on the first day except the bowling match be- tween Detroit and Cleveland. This will be the first leg of the inter-city match, the prize for which will be a valuable trophy cup. There will be individual prizes for the winning team, also for the highest individual score, and a num- ber of others. The annual banquet will be held in the Hollenden November 9 at 7:30 p. m. sharp. Mr. Ritzenthaler announces that a splendid program is being prepared, which will include a strong speaker and some of the best musical talent in Cleve- land. Florists desiring to inspect green- houses, either private estates or com- mercial establishments, will be provid- ed with autos for this purpose, these being in charge of S. N. Pentecost, chairman of the reception and informa- tion committee. A special committee of the Cleveland Women Florists' Club is being ap- pointed to take care of the large num- ber of out-of-town women florists and wives of florists who are expecting to attend the Cleveland show. All Rotary florists are invited, by Rotarian H. P. Jones, of the Jones-Rus- sell Co., and Rotarian H. P. Merrick, manager of the Cleveland office of Lord & Burnham Co., to attend the weekly Rotary lunch November 8. Messrs. Jones and Merrick will appreciate hearing from all Rotary florists of their intentions of being in Cleveland on the date mentioned. Shipping Exhibits. Exhibitors are asked to address their exhibits care Cleveland Flower Show, Grays Armory, Cleveland. There will be a special show representative at each of the depots, with a special truck at hand for the pur))ose of handling all the incoming express as soon as it is un- loaded from the cars, assuring the ex- hibitor of no delay after the arrival of exhibits in Cleveland. The exhibitors are requested to select an express train that will arrive in Cleveland before 8 a. m. on the morn- ing of November 8 for chrysanthemums and November 9 for roses and carna- tions. AH exhibits are to be completely staged by 11 a. m., at which hour the judges will start their work. A large party of florists has prom- ised to come from Toronto, through the efforts of J. H. Dunlop, who is organ- izing the party. H. P. Knoble, Chairman.

Note About Images