File:Canadian grocer April-June 1918 (1918) (14780407511).jpg

Identifier: cangroceraprjune1918toro (find matches)
Title: Canadian grocer April-June 1918
Year: 1918 (1910s)
Authors:
Subjects: Supermarkets Grocery trade Food industry and trade
Publisher: Toronto : Maclean-Hunter Pub. Co. (1887)-
Contributing Library: Fisher - University of Toronto
Digitizing Sponsor: University of Toronto

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tore interior and arrangementhas been made here. Beaver board hasbeen adopted and by a clever fashioningof this into semi-circular shape the i leaembodied in a bazaar has been followed.Thus, as customers enter they find them-selves confronted with a neat and strik-ing view of this booth, of which an effective impression may be gatheredfrom the accompanying photograph. Asa matter of fact the photograph doesnot flatter in that the pleasing tintsthat are used as a decoration are not seen.These decorations are in keeping withthe stores business. Immediately be-neath the centre of each of these beaverboard sections a small sign spells thewords, Fruit, Steaks, Fish,Meats, Delicatessen, and so on, asmall but important feature whichserves to direct a new customer to theproper department. The General Arrangement But few words will be needed to sup-plement the illustration in explainingthe arrangement of the store. Thecounters are fitted all around with sec-tioned plate-glass cases. These cases
Text Appearing After Image:
Educating the housewife—a window display arranged by H. P. dOrsonneus. of the Montreal market, to illustrate the various cuts of beef. and the purpose for which they may be used. April 26, 1918. CANADIAN GROCER 131 are made so that the front and top areenclosed but with the back open. Thispermits of easy access by the salesmanand of prompt and efficient service be-ing accorded the customer. Note theprice cards. These are in evidence at alltimes and they are all done by the storemanager. Just here let it be mentionedthat Mr. dOrsennens had no specialtraining for this lettering work asCANADIAN GROCER was impressedwith the attractiveness of the manysigns and cards about the store andmade enquiiies on this point. It waspointed out that the average merchantcan make his own cards all right if hehas a little patience and applies himselfto the work. All the signs are good. There are three advantages to the useof these price cards: In the first placethey arrest attention; in the second theya

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