File:Wellington Volkswagen Owners Club Incorporated Society Correspondence (17877082202).jpg
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On May 28 1937, the German car manufacturer Volkswagen was founded. The company was initially known as Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH, formed by the governing National Socialist Party of Germany. Later that year, it was renamed simply Volkswagenwerk, or “The People’s Car Company.” Originally operated by the German Labor Front, a Nazi organization, Volkswagen was headquartered in Wolfsburg, Germany. After World War Two ended, with the factory in ruins, the Allies would make Volkswagen the focus of their attempts to resuscitate the German auto industry. In 1959, the advertising agency Doyle Dane Bernbach launched a landmark campaign, dubbing the car the “Beetle” and spinning its diminutive size as a distinct advantage to consumers. Over the next several years, VW became the top-selling auto import in the United States. In 1960, the German government sold 60 percent of Volkswagen’s stock to the public, effectively denationalizing it. Twelve years later, the Beetle surpassed the longstanding worldwide production record of 15 million vehicles, set by Ford Motor Company’s legendary Model T between 1908 and 1927. Volkswagen is the top-selling and namesake marque of the Volkswagen Group, the holding company created in 1975 for the growing company, and is now the biggest automaker in both Germany and Europe. The images shown here are from the incorporated society file for the Wellington Volkswagen Owners Club. The society filed returns from 1958 through to 1975, under the Incorporated Societies Act 1908. File Reference: AAWF W4159 Box 8 983 archway.archives.govt.nz/ViewFullItem.do?code=1915645 For updates on our On This Day series and news from Archives New Zealand, follow us on Twitter www.twitter.com/ArchivesNZ Material from Archives New Zealand |
| Date | |
| Source | Wellington Volkswagen Owners Club Incorporated Society Correspondence |
| Author | Archives New Zealand from New Zealand |
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This image was originally posted to Flickr by Archives New Zealand at https://flickr.com/photos/35759981@N08/17877082202. It was reviewed on 8 September 2016 by FlickreviewR and was confirmed to be licensed under the terms of the cc-by-sa-2.0. |
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| current | 21:03, 8 September 2016 | | 4,654 × 2,640 (2.3 MB) | Vanished Account Byeznhpyxeuztibuo (talk | contribs) | Transferred from Flickr via Flickr2Commons |
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