File:The chemist and druggist (electronic resource) (5803) (14779185305).jpg

Identifier: b19974760M6046 (find matches)
Title: The chemist and druggist (electronic resource)
Year: 1859 (1850s)
Authors: UBM
Subjects: Pharmacy Drug Industry
Publisher: London : Morgan Brothers UBM
Contributing Library: Wellcome Library
Digitizing Sponsor: Wellcome Library

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ADVERTISEMENT FEATURE The common cold With more than 120 different strains already identified as producingcold symptoms, and more contributory viruses being isolated all thetime, perhaps it is not surprising that the common cold is the mostprevalent, and consequently the most expensive, illness in the Western world
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Smithkline Beecham researchdata shows that over 20 per centof people suffer a cold or flu inany one week during theWinter, and that as much as 60per cent of the populationsuffer a cold over a 12 monthperiod. In Great Britain alonemore time is lost from work andschool because of colds than allother diseases combined, whilerecent figures from the UnitedStates maintain that thecommon cold accounts for morethan 50 per cent of all absencesamong industrial employees. What is more, while manycolds are no more than anuncomfortable inconveniencelasting just a few days, they canalso give rise to much moreserious disorders of the ear,throat and sinuses, as well asgenerating the kind ofbronchial hyper-reactivity thatworsens bronchial asthma oracute and chronic bronchitis. Virulent viruses The nature of the many coldviruses is such that theprevalance of the disease seemsinevitable. For a start, they arevery infectious and spread easilyand rapidly from person toperson without recourse to anintermed

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