File:The Architect and engineer of California and the Pacific Coast (1917) (14782414245).jpg

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English:

Identifier: architectenginee5017sanf (find matches)
Title: The Architect & engineer of California and the Pacific Coast
Year: 1905 (1900s)
Authors:
Subjects: Architecture Architecture Architecture Building
Publisher: San Francisco, Calif. : Architect and Engineer Co
Contributing Library: San Francisco Public Library
Digitizing Sponsor: San Francisco Public Library

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
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Text Appearing Before Image:
ut advertising: Advertising is so broad a subjectthat it is seemingly impossible to decidewhere it begins and where it ends. Everyaction of a merchant, or of bis employees,advertises the firm. How long the effectof the action goes on before it ceasesoperations merely oflfers food for specu-lation. One of the foremost advertisers inNew York has said, that the art of ad-vertising is merely ;>resenling attrae-lively the absolute truth concerninggoods to be sold. When the propositionis carefully thought out. its aptness willbe fully realized. What should besoughtin the use of any medium of advertisingis the Yclating of facts concerning thatwhich the merchant has for sale. Successful advertising is not thatwhich is done by fits and starts; neitheris it that which is jireparcd because thespace has been purchased and must heused. Space filling is not advertising.There shinild be something to advertisebefore the advertiser sits down to writean advertiscincnl, 120 THE ARCHITECT ASD ENGINEER
Text Appearing After Image:
SKETCHES OF THE PKISCWAI. CHAKAtlERS IX I.IFF.S TRAGHny. -BlilLDIXG A HOME The Hetch Hetchy Dam,Speaking of work f)n llctch Httchywater supply project, City EngineerM. M. OShauglincssy is reported as say-ing that the scheme, when developed,will result in bringing enough waterhere to supply San Francisco and baycities for the next HHJ years. Mr. OShaughnessy says that it isthree and a half years since President Wilson signed the Hetch Hetchy grant bill.The dam, for which contracts soonwill be let. will be of reinforced con-crete, 4(X) feet in height and 850 feet inlength along the crest. The thicknessat the crest will be 25 feet, and at thebase 320 feet. This dam will impounda reservoir nine miles in length, with astorage capacity of 112 billion gallonsof water. THE ARCHITECT AND ENGINEER 121 ROBERT W HUNT JNO. J. CONE JAS. C. HALLSTED D. W. MCNAUQHER ROBERT W. HUNT & CO., Engineers BUREAU OF INSPECTION TESTS AND CONSULTATION 251 KEARNY ST., SAN FRANCISCO Chicago Pittsb NTO Mexico

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https://www.flickr.com/photos/internetarchivebookimages/14782414245/

Author Internet Archive Book Images
Permission
(Reusing this file)		 At the time of upload, the image license was automatically confirmed using the Flickr API. For more information see Flickr API detail.
Volume
InfoField
1917
Flickr tags
InfoField
  • bookid:architectenginee5017sanf
  • bookyear:1905
  • bookdecade:1900
  • bookcentury:1900
  • booksubject:Architecture
  • booksubject:Building
  • bookpublisher:San_Francisco__Calif____Architect_and_Engineer_Co
  • bookcontributor:San_Francisco_Public_Library
  • booksponsor:San_Francisco_Public_Library
  • bookleafnumber:923
  • bookcollection:americana
Flickr posted date
InfoField
30 July 2014


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22 September 2015

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23:50, 21 September 2015Thumbnail for version as of 23:50, 21 September 20151,402 × 1,874 (646 KB)Fæ (talk | contribs)== {{int:filedesc}} == {{information |description={{en|1=<br> '''Identifier''': architectenginee5017sanf ([https://commons.wikimedia.org/w/index.php?title=Special%3ASearch&profile=default&fulltext=Search&search=insource%3A%2Farchitectenginee5017sanf%2F...

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