File:John Martin's Christmas Pageant(GN14785).jpg

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John Martin's Christmas Pageant
Photographer
State Government Photographer
Title
John Martin's Christmas Pageant
Description

Crowds watch the John Martin's Christmas Pageant on King William Street in front of the Adelaide General Post Office, c. 1950s.

Adelaide's Christmas Pageant was founded by Sir Edward Hayward and established in 1933. He was the owner of the Adelaide department store John Martin & Co. Ltd, and was inspired by the Toronto Santa Claus Parade and Macy's Thanksgiving Day Parade. Hayward opened the first 'Children's Christmas Parade' on 18 November 1933 at the height of the Great Depression. It was a success running for around forty minutes with just eight floats and three bands, it attracted 200,000 spectators and from then the tradition of the John Martin's Christmas Pageant or as it was affectionately known the 'Johnnie's Christmas Pageant' was born. Father Christmas was introduced in 1934 and tradition of the pageant finishing at the Magic Cave (itself created in 1905) was established.
Date circa 1948
date QS:P571,+1948-00-00T00:00:00Z/9,P1480,Q5727902
Medium Glass Negatives
The History Trust of South Australia
Accession number
GN14785
Source The History Trust of South Australian, South Australian Government
Photo [1]
Object record [2]
Permission
(Reusing this file)
Creative Commons CC-Zero This file is made available under the Creative Commons CC0 1.0 Universal Public Domain Dedication.
The person who associated a work with this deed has dedicated the work to the public domain by waiving all of their rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.

Licensing[edit]

Creative Commons CC-Zero This file is made available under the Creative Commons CC0 1.0 Universal Public Domain Dedication.
The person who associated a work with this deed has dedicated the work to the public domain by waiving all of their rights to the work worldwide under copyright law, including all related and neighboring rights, to the extent allowed by law. You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.

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current01:09, 4 February 2020Thumbnail for version as of 01:09, 4 February 20203,264 × 2,448 (951 KB)Htsa (talk | contribs)Image uploaded using Htsa Bot

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