File:Elaine Stritch, Red Dress Collection 2006.jpg

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The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services (DHHS). Through the campaign, NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The campaign message is paired with an arresting visual?the Red Dress?designed to warn women that heart disease is their #1 killer. The Heart Truth created and introduced the Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action.

Seeking to advance the symbol, The Heart Truth forged a groundbreaking collaboration between the Federal government and the fashion industry, an industry intrinsically tied to female audiences.

For more information visit, www.hearttruth.gov.
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Elaine Stritch, Red Dress Collection 2006

Author The Heart Truth

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This image, originally posted to Flickr, was reviewed on July 30, 2009 by the administrator or reviewer File Upload Bot (Magnus Manske), who confirmed that it was available on Flickr under the stated license on that date.

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current07:03, 30 July 2009Thumbnail for version as of 07:03, 30 July 2009565 × 848 (53 KB)File Upload Bot (Magnus Manske) (talk | contribs) {{Information |Description= The Heart Truth is a national awareness campaign for women about heart disease sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human

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