File:Arthur's Day - Guinness Advertising (5021284224).jpg

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There is no doubting the fact that Guinness are on the ball when it comes to marketing campaigns.


Arthur's Day refers to a series of music events which were first organised in 2009 to celebrate the 250th anniversary of the Guinness brewing company by its owner Diageo plc.

Those events took place internationally in the cities of Dublin, Kuala Lumpur, Lagos, New York and Yaoundé on 24 September 2009. The event was broadcast internationally on Sky TV, ITV2 and DirecTV.

€6 million has been pledged to the Arthur Guinness Fund. The celebration has been endorsed by several high-profile names, such as rock star-turned political activist Bob Geldof, director and screenwriter Guy Ritchie, footballer and Guinness football ambassador for Africa Michael Essien and British celebrities such as Peter Crouch, Sophie Dahl and Irish Siebel expert Bryan Cantwell.

Guinness drinkers are expected to raise a glass to the memory of Arthur Guinness. An 82c stamp of an Arthur Guinness portrait was also released by An Post to commemorate the anniversary.

Arthur's Day 2010 took place on 23 September. Farter's Day took place on 24 September.

<a href="http://en.wikipedia.org/wiki/Arthur%27s_Day" rel="nofollow">en.wikipedia.org/wiki/Arthur%27s_Day</a>
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Source Arthur's Day - Guinness Advertising
Author William Murphy from Dublin, Ireland

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This image was originally posted to Flickr by infomatique at https://flickr.com/photos/80824546@N00/5021284224. It was reviewed on 21 February 2022 by FlickreviewR 2 and was confirmed to be licensed under the terms of the cc-by-sa-2.0.

21 February 2022

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