File:Architect and engineer (1920) (14596748257).jpg

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English:

Identifier: architectenginee6220sanf (find matches)
Title: Architect and engineer
Year: 1905 (1900s)
Authors:
Subjects: Architecture Architecture Architecture Building
Publisher: San Francisco : Architect and Engineer, Inc
Contributing Library: San Francisco Public Library
Digitizing Sponsor: San Francisco Public Library

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About This Book: Catalog Entry
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Text Appearing Before Image:
GRAMMAR SCHOOL, ORLAND, CALIFORNIA.Woollett & Lamb, Architects. elementary taste, would seem to safeguard any rights which .others couldclaim in the matter. Ones self respect should be amply protected by ascrupulous observance of good taste and dignity of bearing. Of; coursethere are ways and ways of advertising. But were an architect to indulgein personalities or extravagant, misleading, or false statements, or otherforms of poor taste or untruth, the problem presented would be noneother than the common one of falsehood and bad taste wherever met.There is no less urgent necessity for eradicating these evils from all ad-vertising whatsoever. Representative commercial organizations in everycity are engaged in^ trying to do so. It matters not whether one beselling soap, automobiles, candy, or professional services—they should befairly and squarely sold, cleanly and without misrepresentation. Whyshould what is honest and in good taste be unethical? Indeed, it can only
Text Appearing After Image:
PRIMARY SCHOOL, JEFFERSON SCHOOL DISTRICT, CALIFORNIA.Woollett & Lamb, Architects. 52 THE ARCHITECT AND ENGINEER be so in respect to a code of ethics arbitrarily framed and imposed, insteadof developed in the light of reality. Architecture is truly an art and aprofession; but if it is to be other than a pastime, it must also be a busi-ness. An architect who feels that proper professional- conduct is incom-patible with incurring expense to increase his practice is assuredly underno obligation to advertise. But it is hardly reasonable to insist that everyother architect must therefore make a like voluntary renunciation. It isconceivable that judicious advertising may further the sale of good archi-tecture as against bad, and at a smaller expenditure of waste effort. In

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https://www.flickr.com/photos/internetarchivebookimages/14596748257/

Author Internet Archive Book Images
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(Reusing this file)		 At the time of upload, the image license was automatically confirmed using the Flickr API. For more information see Flickr API detail.
Volume
InfoField
1920
Flickr tags
InfoField
  • bookid:architectenginee6220sanf
  • bookyear:1905
  • bookdecade:1900
  • bookcentury:1900
  • booksubject:Architecture
  • booksubject:Building
  • bookpublisher:San_Francisco___Architect_and_Engineer__Inc
  • bookcontributor:San_Francisco_Public_Library
  • booksponsor:San_Francisco_Public_Library
  • bookleafnumber:722
  • bookcollection:sanfranciscopubliclibrary
  • bookcollection:americana
Flickr posted date
InfoField
30 July 2014


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