File:Abandonment rate of online video users (slow loading video versus pre-roll ad).jpg

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Abandonment_rate_of_online_video_users_(slow_loading_video_versus_pre-roll_ad).jpg(400 × 400 pixels, file size: 36 KB, MIME type: image/jpeg)

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English: The graph shows the abandonment rate of two classes of users watching online videos. One class was shown a pre-roll ad as they waited for their video began. The other class experienced a slow loading video as they waited for the video to begin. The set of users who waited for the video to load were three times more likely to abandon than those who watched the pre-roll ad.
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Source http://people.cs.umass.edu/~ramesh/Site/PUBLICATIONS.html
Author Ramesh Sitaraman

Understanding the Effectiveness of Video Ads: A Measurement Study, S.Shunmuga Krishnan and Ramesh Sitaraman, In the Proceedings of the ACM Internet Measurement Conference (IMC), Oct 2013.


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Date/TimeThumbnailDimensionsUserComment
current05:32, 14 November 2014Thumbnail for version as of 05:32, 14 November 2014400 × 400 (36 KB)Psychedgrad (talk | contribs)User created page with UploadWizard

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