File:Abandonment rate of online video users (slow loading video versus pre-roll ad).jpg
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Abandonment_rate_of_online_video_users_(slow_loading_video_versus_pre-roll_ad).jpg (400 × 400 pixels, file size: 36 KB, MIME type: image/jpeg)
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DescriptionAbandonment rate of online video users (slow loading video versus pre-roll ad).jpg |
English: The graph shows the abandonment rate of two classes of users watching online videos. One class was shown a pre-roll ad as they waited for their video began. The other class experienced a slow loading video as they waited for the video to begin. The set of users who waited for the video to load were three times more likely to abandon than those who watched the pre-roll ad. |
Date | |
Source | http://people.cs.umass.edu/~ramesh/Site/PUBLICATIONS.html |
Author | Ramesh Sitaraman |
Understanding the Effectiveness of Video Ads: A Measurement Study, S.Shunmuga Krishnan and Ramesh Sitaraman, In the Proceedings of the ACM Internet Measurement Conference (IMC), Oct 2013.
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Date/Time | Thumbnail | Dimensions | User | Comment | |
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current | 05:32, 14 November 2014 | 400 × 400 (36 KB) | Psychedgrad (talk | contribs) | User created page with UploadWizard |
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23 October 2013
image/jpeg
1f0f4448a629c75c6c7d33c979db9af15038f462
36,983 byte
400 pixel
400 pixel
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