File:1909 advert for the Gillette New-Process Blade.jpg

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Description
English: 1909 advert for the Gillette New-Process Blade, introduced September 1, 1908.
Date
Source Collier's, February 13, 1909
Author The Gillette Safety Razor Company
Transcription
InfoField
Flexible Wafer-Like Blade

MAN'S first cutting implement was a piece of flint chipped to a sharp edge.

Ages later he noticed copper and though soft, made his tools of that. Then he found that tin and copper mixed made a harder substance–bronze. The bronze age lasted thousands of years.

Not until what we know as "historic" times did man learn to use iron.

Steel came centuries later.

Man is now perfecting steel.

We are not always aware when history is being made.

The GILLETTE Blade represents a new idea—the first new principle in a razor blade in over four hundred years.

Experts from The Massachusetts Institute of Technology have been working for five years on a finer steel for the GILLETTE Blade. (Introduced September 1, 1908.) This New-Process Blade is the keenest shaving edge ever devised by the skill of man—a new steel, made to special formula. It takes an edge so sharp, a temper so hard and tough that no cutting implement has ever been known to compare with it.

The GILLETTE Blade is wafer-thin, flexible, with a hard, mirror-like finish, and a marvelous durability.

For certain very good reasons it is impossible to make a piece of steel that will take and hold as fine an edge unless it is wafer-thin and flexible.

There is no other blade in the world as thin or as flexible as the GILLETTE—or that will do the work of the GILLETTE.

There is no razor like the GILLETTE: no handle, no blade like it.

It is the one "safety" razor that is safe–cannot cut the face. It is the only razor that can be adjusted for a light or a close shave.

Standard set, $5.00. On sale everywhere.

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current14:40, 26 October 2023Thumbnail for version as of 14:40, 26 October 20231,628 × 2,871 (1.01 MB)Veikk0.ma (talk | contribs)Uploaded a work by The Gillette Safety Razor Company from [https://archive.org/details/colliers4219unse/page/n662/mode/1up Collier's, February 13, 1909] with UploadWizard

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